Make every campaign part of your event operation
Novotix Marketing connects communication, campaign tracking, advertising data, registrations and ticket sales in one platform. Reach the right audience, understand what drives registrations and make better decisions with data that is already connected to your event.
Stop guessing where your sales come from
Event marketing often lives across disconnected email tools, link shorteners, advertising platforms and spreadsheets. Nootix brings those workflows together and connects them directly to your event, ticketshop, registrations, orders and revenue. From the first campaign to the final sale, you can see what is working; and what is not.
Communicate with the people who matter
Notify is Novotix’s built-in email and SMS marketing module. Create campaigns, build audiences, use event data to segment recipients and send timely communications without exporting lists to another platform.
Send confirmations, practical information, ticket reminders, last-call campaigns and post-event follow-ups from the same Console environment where you manage your event.
Every link is a measurable campaign
Shorty QR is Novotix’s own URL shortener and QR-code module. It works directly with the Event module, automatically shortening ticketshop URLs so every campaign can be measured in greater detail.
Create trackable links for advertisements, newsletters, social posts, partners, websites, posters or QR codes. Understand not only how often a link is opened, but how it contributes to event registrations, ticket sales and revenue.
Know what happens after the scan, click or share
Use Shorty QR to measure the impact of offline marketing, from posters and flyers to billboards, screens and printed event materials. Create a unique QR code or short link for every placement and see which campaigns actually drive engagement.
The same applies online: create dedicated links for every social post, creator, partner, website placement or email campaign. Every touchpoint becomes clearer and easier to optimise.
Connect purchase data directly to your advertising channels
Connect your Meta Business and Google accounts directly to Novotix. Our built-in server-to-server integration sends purchase events to your advertising platforms without external apps, manual workarounds or complicated automation flows.
Go beyond revenue alone. Novotix can also send registered product quantities, helping you understand not only how much revenue a campaign generated, but how many tickets, registrations or products it actually delivered.
See what drove the order
Novotix connects advertising activity with real event data. View which orders were placed through an advertisement and which came through organic traffic, then compare campaign performance with ticket sales, product quantities and revenue.
This gives your marketing team clearer insight in Meta, Google and Console; while keeping the operational truth in one connected platform.
Marketing works better when it knows the event
Marketing is not an isolated tool within Novotix. It works directly with ticketing, corporate registration, CRM, orders, payments, onsite activity and reporting.
Build an audience from real event data, send a relevant message, track the campaign, follow the sale and use the insight to improve the next event.
Notify: email & SMS marketing
- Built-in email marketing with Novotix Notify
- Built-in SMS marketing with Novotix Notify
- Create and schedule email campaigns
- Create and schedule SMS campaigns
- Branded email templates
- Transactional email templates
- Registration confirmation emails
- Ticket confirmation emails
- Practical event information emails
- Reminder and last-call campaigns
- Post-event follow-up campaigns
- Audience segmentation
- Filter audiences using event data
- Filter attendees, ticket buyers and registrations
- Campaign performance insights
- Send from your own domain name
- Custom sending domains
Shorty QR: links, QR codes & attribution
- Built-in URL shortener with Novotix Shorty QR
- Automatically shortened ticketshop URLs
- Trackable links for ticketshop campaigns
- Branded short links
- QR code generation
- QR codes for posters and flyers
- QR codes for physical event signage
- Offline campaign tracking
- Unique links for social media posts
- Unique links for website placements
- Unique links for partners and creators
- Unique links for newsletters and advertisements
- Link click tracking
- Campaign level engagement insights
- Track ticket sales from individual links
- Track registrations from individual links
- Connect link performance to revenue data
- Connect link performance to product quantities
Meta & Google integrations
- Direct Meta Business integration
- Direct Google integration
- Server-to-server purchase event tracking
- No external automation tools required
- No third-party tracking workarounds
- Connect accounts with API credentials
- Send purchase revenue to Meta
- Send purchase revenue to Google
- Send registered ticket quantities to Meta
- Send registered ticket quantities to Google
- Send product quantities to advertising platforms
- Improve campaign optimisation with real purchase data
- Compare paid advertising and organic traffic
- Identify orders generated through advertisements
- Identify orders generated through organic traffic
- View attribution data in Console
Connected marketing operations
- Connect campaigns with ticketing data
- Connect campaigns with corporate registrations
- Connect campaigns with CRM data
- Connect campaigns with order data
- Connect campaigns with payment data
- Connect campaigns with event revenue
- Use real attendee and buyer data for targeting
- View sales and marketing insights in one Console
- Track the journey from campaign to order
- Turn campaign insight into better event decisions
Connect your marketing to the outcome
Build smarter campaigns with communication, tracking, advertising data and event revenue working together in one platform.