Marketing & growth

Turn event marketing into measurable visitor journeys

Build audiences, coordinate communications and understand what brings visitors to your event. Novotix connects campaigns, tracked links, registration data and ticket revenue so marketing teams can work with the event context they already need.

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Reach the right audience with the right event context

An invitation, a ticket reminder and a post-event follow-up each serve a different purpose. Bring communication and campaign measurement closer to attendee and order data. Your team can tailor messages and evaluate results without treating marketing as a separate operational island.

Connect communication, campaigns and conversion

Notify communications

Create event communications through email, SMS and WhatsApp. Build relevant audiences and schedule messages around the attendee journey, with channel availability and messaging permissions agreed during setup.

  • Audience segmentation
  • Scheduled event campaigns
  • Registration reminders and follow-up

Shorty QR tracking

Give each campaign or placement a dedicated short link or QR code. Connect activity from newsletters, social posts, partners and printed materials to the event journey.

  • Short links and QR codes
  • Online and offline placements
  • Campaign-to-order insight

Advertising & social planning

Connect supported advertising channels and plan social activity from the wider Novotix environment. Use server-to-server event data to support measurement alongside your advertising platform.

  • Meta and Google conversion integrations
  • Social content planning
  • Sales and campaign reporting

From first touch to event outcome

Define your audience and campaign objective, create a message and assign a trackable destination. After launch, review registrations, ticket orders and revenue alongside the available campaign data. Attribution depends on the tracking setup, identifiers and visitor consent; server-to-server connections do not replace privacy requirements or guarantee that every conversion can be attributed.

Build a more connected marketing workflow

  • Audience segments based on event data
  • Email, SMS and WhatsApp communication
  • Trackable short links and QR codes
  • Scheduled social content
  • Supported server-to-server advertising connections
  • Registration and sales performance insight
03 / FAQ

Frequently asked questions

Can campaigns use attendee data?+

Yes. Novotix connects audience building with event and attendee information. Define the segments and communication permissions appropriate to your campaign.

Does server-to-server tracking remove the need for consent?+

No. Configure tracking and audience use according to applicable consent and privacy requirements.

Which advertising integrations are available?+

The public marketing module describes Meta and Google integrations. Discuss other channels and the required event data with Novotix before selecting your setup.

NEXT MOVE

Connect your next campaign to the event outcome

Show us how you invite, promote and follow up today. We will help you connect communication and measurement to the event.