CRM & relationships

Keep every event relationship in context

Bring contacts, organisations, sponsors, exhibitors and partners together in Novotix Console. Connect the people behind your event with their history, conversations and commercial opportunities so your team can coordinate the next step.

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Build relationships beyond a single registration

Event relationships continue across editions, teams and commercial conversations. A sponsor may also be an exhibitor, partner or ticket buyer. Novotix helps your team manage this wider context instead of reducing every relationship to a line in an attendee export.

Organise the relationships behind your event

Smart CRM

Keep contact and organisation records with relevant notes, activity and event history. Give authorised team members the context to continue the relationship.

  • Contact and company profiles
  • Notes and relationship activity
  • Shared event history

Sponsors & exhibitors

Manage the organisations contributing to the event and the commercial conversations around them. Connect sponsorship and exhibitor opportunities with the wider event setup.

  • Sponsor and exhibitor records
  • Commercial pipelines and opportunities
  • Event-related agreements and follow-up

CRM integrations

Connect your event workflows with the CRM or marketing automation platform your organisation uses. Discuss supported HubSpot, Salesforce, Adobe Marketo Engage and Zoho CRM connections and data directions.

  • Inbound, outbound or bidirectional sync by setup
  • Field mapping and record matching
  • Integration-specific permissions and configuration

From first conversation to the next event

Create a relationship record, capture the relevant conversation and track the opportunity or event activity. Bring registration and participation into the relationship context, then use that information to coordinate follow-up. For external synchronisation, agree which fields move in each direction, how duplicates are handled and which system owns each value.

Keep your commercial and event teams aligned

  • Central contact and organisation records
  • Sponsor, exhibitor and partner management
  • Configurable sales pipelines
  • Relationship notes and activity history
  • Segmentation and event context
  • Supported CRM and marketing automation connections
03 / FAQ

Frequently asked questions

Is Novotix CRM only for attendees?+

No. Relationship management also covers organisations, sponsors, exhibitors, suppliers and partners involved in your event operation.

Can we continue using our existing CRM?+

Yes. Discuss the supported connector and data flow for your current platform. The scope depends on the chosen integration and configuration.

Is every integration automatically bidirectional?+

No. Define the required inbound, outbound or bidirectional flows per integration, including field ownership, permissions and synchronisation behaviour.

NEXT MOVE

Bring your event relationships into one clear workflow

Tell us how you manage contacts, sponsors and exhibitors. We will help you connect your event process with the relationship data your organisation needs.